Aveda Men Pure-Formance™ Thickening Paste, 75 ml

The Men Pure-Formance™ Thickening Paste by Aveda is the ultimate styling paste that makes thin hair, in particular, feel fuller and stronger. It also provides flexible hold.
The 93% naturally derived ingredients, such as amla extracts, which wrap around each strand of hair and form a layer, instantly make hair appear fuller. The hard, round fruit, amla, which grows on amla trees (Indian gooseberry) in India, has been considered a ‘thickener’ for hair by Ayurvedic customers for generations. Thanks to the power of the plants, the hair appears thicker and more voluminous.
The look is perfected with a flexible hold and a matte finish.

Application:

• Rub a small amount of product between the palms of your hands then apply it evenly to dry hair.

Frequently Asked Questions about Aveda Men Pure-Formance™ Thickening Paste

What is Aveda Men Pure-Formance™ Thickening Paste and what are its benefits?

• Aveda Men Pure-Formance™ Thickening Paste is a hair styling product that provides instant resilience and flexible hold. It is based on natural, plant-based ingredients.

What makes Aveda Men Pure-Formance™ Thickening Paste different from other styling products?

• This thickening paste offers instant resilience and a defined look - all thanks to the power of plants. It gives the hair a thicker appearance and a strong feel from roots to ends.

What is the aroma of the Aveda Men Pure-Formance™ Thickening Paste?

• Aveda Men Pure-Formance™ Thickening Paste is enriched with Aveda's signature Pure-Fume™ aroma, which includes certified organic peppermint, vetiver, lavender and other purely floral and botanical essences.

What hair types and styles is Aveda Men Pure-Formance™ Thickening Paste suitable for?

• Aveda Men Pure-Formance™ Thickening Paste is suitable for a wide range of hair types and styles. It provides stronger strands and flexible hold with a natural finish, making it ideal for customised looks.

Why is Aveda Men Pure-Formance™ Thickening Paste a good choice for hairstyling?

• Aveda Men Pure-Formance™ Thickening Paste adds strength and expression to hair by making each strand stronger and thicker. It provides flexible hold with a natural finish and gives the hair instant strength for customised styles.