Paula's Choice
Gentle, highly effective skincare for all skin concerns
The founder, Paula Begoun, developed the brand Paula's Choice after fighting acne for years. The aim was to create skincare products that are reliable and effective yet ultra-gentle on the skin. With that, an extensive range of skincare products we developed containing highly effective active ingredients and antioxidants as well as pH-sturdy substances that boost skin regeneration. The Paula's Choice collection is not tested on animals.
Shop by category.
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- Ideal for combination & oily skin types
- Unclogs & shrinks enlarged pores
- Light, fast-absorbing formula
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- Suitable for dry & very dry skin
- Ideal for the face & eye area
- Moisturising properties
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- Suitable for all skin types
- Mattifies the complexion
- Reduces the appearance of dark spots
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- All skin types
- 8 superfood extracts
- Strengthens the skin's natural protective barrier
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- Suitable for all skin types
- Smooths over fine lines
- Stimulates cell renewal
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- Suitable for normal & dry skin
- Reduces the signs of skin aging
- Moisturising
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- For all skin types
- Reduces pigmentation spots & pimple marks
- Pore-refining effect
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- Suitable for all skin types
- Reduces dark spots
- Improves the skin's texture
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- For combination & impure skin types
- Reduces the occurrence of spots & blackheads
- Mattifies the T-zone area
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- Suitable for all skin types
- Softly blurs skin imperfections
- Make-up primer & moisturiser
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- Ideal for impure & oily skin types
- Mattifies the T-zone
- Light, non-greasy texture
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- For combination & oily skin types
- Gentle, effective formula
- Minimises the signs of skin aging
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- Ideal for combination & oily skin
- Gentle peeling action
- Effective against wrinkles & oily skin
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- Moisturising care
- Suitable for rosacea-prone skin
- Protects against sun damage
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- Suitable for all skin types
- Silky texture
- Matte finish
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- For all skin types & dry skin
- Soothes redness
- Suitable for rosacea-prone, sensitive skin
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- Buffs away dead skin cells
- Soothes reddened & rosacea-prone skin
- Minimises inflammation
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- Suitable for all skin types
- Ideal for rosacea-prone skin
- Intensively moisturising
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- Ideal for dry & sensitive skin
- Encourages a glowing complexion
- Moisturising care for daily use
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- Ideal for dry skin types
- Intensively moisturising & anti-aging
- Soothes irritated skin
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- Suitable for all skin types
- With retinol, bakuchiol & peptides
- Smooths fine lines & wrinkles
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- For all skin types - especially blemished skin
- Fights skin impurities
- Removes excess sebum
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- For combination & oily skin
- 1 x Skin Perfecting 2% BHA Liquid Exfoliant, 118 ml
- 1 x 10% Niacinamide Booster, 20 ml
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- Suitable for combination & oily skin
- Night cream
- With niacinamide & vitamin B3
All prices excl. VAT.