Paula's Choice
Gentle, highly effective skincare for all skin concerns
The founder, Paula Begoun, developed the brand Paula's Choice after fighting acne for years. The aim was to create skincare products that are reliable and effective yet ultra-gentle on the skin. With that, an extensive range of skincare products we developed containing highly effective active ingredients and antioxidants as well as pH-sturdy substances that boost skin regeneration. The Paula's Choice collection is not tested on animals.
Shop by category.
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Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant, 30 ml
- Ideal for combination & oily skin types
- Unclogs & shrinks enlarged pores
- Light, fast-absorbing formula
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Paula's Choice Resist Super-Light Daily Wrinkle Defense SPF 30, 60 ml
- Ideal for combination & oily skin types
- Perfect make-up base
- Mattifies oily skin
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Paula's Choice Clinical Ultra-Rich Moisturizer, 60 ml
- Suitable for dry & very dry skin
- Ideal for the face & eye area
- Moisturising properties
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Paula's Choice Skin Perfecting 6% Mandelic Acid + 2% Lactic Acid Liquid Peeling, 88 ml
- For all skin types & skin tones
- Fades pigmentation spots
- Minimises wrinkles & fine lines
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Paula's Choice Perfectly Balanced Foaming Cleanser, 190 ml
- For combination & oily skin types
- Gentle, effective formula
- Minimises the signs of skin aging
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Paula's Choice Omega+ Complex Cleansing Balm, 103 ml
- Suitable for all skin types, including sensitive & very dry skin
- With omega 3, 6 & 9
- Contains coconut extract & jojoba oil
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Paula's Choice The UnScrub, 118 ml
- Suitable for all skin types
- Does not cause irritations
- Effective against skin impurities
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Paula's Choice Ultra-Rich Soothing Body Butter, 113 g
- Ideal for dry & mature skin
- Rich body butter
- With nourishing plant oils
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Paula's Choice 2% BHA Body Smoothing Spot Exfoliant, 210 ml
- Suitable for all skin types - blemished skin in particular
- Removes dead skin cells
- Reduces blackheads & spots
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Paula's Choice Clinical Niacinamide 20% Treatment, 20 ml
- For all skin types
- Reduces pigmentation spots & pimple marks
- Pore-refining effect
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Paula's Choice Omega+ Complex Serum, 30 ml
- Ideal for dry & sensitive skin
- Encourages a glowing complexion
- Moisturising care for daily use
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Paula's Choice Defense Nightly Reconditioning Moisturizer, 60 ml
- All skin types
- 8 superfood extracts
- Strengthens the skin's natural protective barrier
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Paula's Choice Advanced Smoothing Treatment 10% AHA, 30 ml
- For normal & dry skin
- Milk-cream texture
- Smooths over pigmentation spots, fine lines & wrinkles
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Paula's Choice C15 Super Booster, 20 ml
- For all skin types
- 15% vitamin C content
- Fades dark spots for a natural glow
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Paula's Choice Clinical Ceramide-Enriched Firming Moisturizer, 50 ml
- Suitable for all skin types
- Intensive anti-aging effect
- Strengthens the protective barrier of the skin
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Paula's Choice Clear Pore Normalizing Cleanser, 160 ml
- For all skin types - especially blemished skin
- Fights skin impurities
- Removes excess sebum
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Paula's Choice Clear Oil-Free Moisturiser, 60 ml
- Suitable for combination & oily skin
- Night cream
- With niacinamide & vitamin B3
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Paula's Choice Clear Ultra-Light Daily Hydrating Fluid SPF 30, 60 ml
- Ideal for oily, blemished & combination skin
- Prevents redness
- Mattifies shiny skin
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Paula's Choice Omega+ Complex Moisturizer, 15 ml
- For normal & dry skin types
- With omega fatty acids
- Strengthens the skin's protective barrier
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Paula's Choice Skin Perfecting 2% BHA Gel Exfoliant, 100 ml
- For combination & impure skin types
- Reduces the occurrence of spots & blackheads
- Mattifies the T-zone area
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Paula's Choice Water-Infusing Electrolyte Moisturizer, 50 ml
- Suitable for all skin types
- Rich in minerals & antioxidants
- Nourishes & revives the skin
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Paula's Choice Skin Balancing Moisturiser SPF 30, 60 ml
- Ideal for impure & oily skin types
- Mattifies the T-zone
- Light, non-greasy texture
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Paula's Choice Hyaluronic Acid Booster, 15 ml
- Suitable for all skin types
- Ideal for rosacea-prone skin
- Intensively moisturising
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Paula's Choice Smoothing Primer Serum, 30 ml
- Suitable for all skin types
- Softly blurs skin imperfections
- Make-up primer & moisturiser
All prices excl. VAT.
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