Paula's Choice
Gentle, highly effective skincare for all skin concerns
The founder, Paula Begoun, developed the brand Paula's Choice after fighting acne for years. The aim was to create skincare products that are reliable and effective yet ultra-gentle on the skin. With that, an extensive range of skincare products we developed containing highly effective active ingredients and antioxidants as well as pH-sturdy substances that boost skin regeneration. The Paula's Choice collection is not tested on animals.
Shop by category.

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- Ideal for combination & oily skin types
- Unclogs & shrinks enlarged pores
- Light, fast-absorbing formula
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- Suitable for all skin types
- Mattifies the complexion
- Reduces the appearance of dark spots
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- Suitable for dry & very dry skin
- Ideal for the face & eye area
- Moisturising properties
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- Ideal for dry & mature skin
- Rich body butter
- With nourishing plant oils
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- All skin types
- 8 superfood extracts
- Strengthens the skin's natural protective barrier
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- 1 x Perfectly Balanced Foaming Cleanser, 30 ml
- 1 x Daily Pore-Refining Treatment 2% BHA, 30 ml
- 1 x Youth-Extending Daily Hydrating Fluid SPF 50, 15 ml
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- Suitable for all skin types
- Reduces dark spots
- Improves the skin's texture
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- Suitable for combination & oily skin
- Night cream
- With niacinamide & vitamin B3
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- Ideal for combination & oily skin
- Gentle peeling action
- Effective against wrinkles & oily skin
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- For combination & impure skin types
- Reduces the occurrence of spots & blackheads
- Mattifies the T-zone area
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- For sensitive, impure, oily & combination skin types
- Gentle. soothing gel cleanser
- Fights skin impurities & soothes skin irritations
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- For normal & dry skin
- Milk-cream texture
- Smooths over pigmentation spots, fine lines & wrinkles
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- For all skin types - especially blemished skin
- Fights skin impurities
- Removes excess sebum
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- For combination & oily skin types
- Gentle, effective formula
- Minimises the signs of skin aging
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- For combination & oily skin types
- Matte finish
- Fast-absorbing formula
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- Ideal for normal to dry skin
- Reduces the effects of sun damage
- Hydrating care
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- Suitable for all skin types, including sensitive & very dry skin
- With omega 3, 6 & 9
- Contains coconut extract & jojoba oil
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- Ideal for oily, blemished & combination skin
- Prevents redness
- Mattifies shiny skin
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- Suitable for all skin types
- 1 x Skin Perfecting 2% BHA Liquid Exfoliant, 118 ml
- 1 x Defense Essential Glow Moisturizer SPF 30, 60 ml
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- Ideal for combination & oily skin
- Pore-refining formula
- Reduces skin impurities
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- For all skin types & dry skin
- Soothes redness
- Suitable for rosacea-prone, sensitive skin
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- Suitable for all skin types - blemished skin in particular
- Removes dead skin cells
- Reduces blackheads & spots
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- For normal & dry skin types
- With omega fatty acids
- Strengthens the skin's protective barrier
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- Suitable for all skin types
- Anti-aging effect
- Vitamin C & ceramides
All prices excl. VAT.
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