Paula's Choice
Gentle, highly effective skincare for all skin concerns
The founder, Paula Begoun, developed the brand Paula's Choice after fighting acne for years. The aim was to create skincare products that are reliable and effective yet ultra-gentle on the skin. With that, an extensive range of skincare products we developed containing highly effective active ingredients and antioxidants as well as pH-sturdy substances that boost skin regeneration. The Paula's Choice collection is not tested on animals.
Shop by category.

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Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant, 118 ml
- Ideal for combination & oily skin types
- Unclogs & shrinks enlarged pores
- Light, fast-absorbing formula
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Paula's Choice Resist Super-Light Daily Wrinkle Defense SPF 30, 60 ml
- Ideal for combination & oily skin types
- Moisturising
- Perfect make-up base
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Paula's Choice 10% Azelaic Acid Booster, 30 ml
- Suitable for all skin types
- Mattifies the complexion
- Reduces the appearance of dark spots
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Paula's Choice Ultra-Rich Soothing Body Butter, 113 g
- Ideal for dry & mature skin
- Rich body butter
- With nourishing plant oils
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Paula's Choice Omega+ Complex Cleansing Balm, 103 ml
- Suitable for all skin types, including sensitive & very dry skin
- With omega 3, 6 & 9
- Contains coconut extract & jojoba oil
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Paula's Choice Advanced Smoothing Treatment 10% AHA, 30 ml
- For normal & dry skin
- Milk-cream texture
- Smooths over pigmentation spots, fine lines & wrinkles
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Paula's Choice Clinical Ultra-Rich Moisturizer, 60 ml
- Suitable for dry & very dry skin
- Ideal for the face & eye area
- Moisturising properties
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Paula's Choice Defense Nightly Reconditioning Moisturizer, 60 ml
- All skin types
- 8 superfood extracts
- Strengthens the skin's natural protective barrier
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Paula's Choice Resist Daily Pore-Refining Treatment 2% BHA, 88 ml
- Ideal for combination & oily skin
- Gentle peeling action
- Effective against wrinkles & oily skin
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Paula's Choice Clinical 1% Retinol Treatment, 30 ml
- Suitable for all skin types
- Smooths over fine lines
- Stimulates cell renewal
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Paula's Choice 10% Niacinamide Booster, 20 ml
- Suitable for all skin types
- Reduces dark spots
- Improves the skin's texture
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Paula's Choice Resist Youth-Extending Daily Hydrating Fluid Broad Spectrum SPF 50, 60 ml
- For combination & oily skin types
- Matte finish
- Fast-absorbing formula
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Paula's Choice Perfectly Balanced Foaming Cleanser, 190 ml
- For combination & oily skin types
- Gentle, effective formula
- Minimises the signs of skin aging
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Paula's Choice 2% BHA Body Smoothing Spot Exfoliant, 210 ml
- Suitable for all skin types - blemished skin in particular
- Removes dead skin cells
- Reduces blackheads & spots
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Paula's Choice Clear Oil-Free Moisturiser, 15 ml
- Suitable for combination & oily skin
- Night cream
- With niacinamide & vitamin B3
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Paula's Choice Advanced Sun Protection Daily Moisturizer SPF 50 PA++++, 60 ml
- Suitable for all skin types
- Does not leave behind a white cast
- Light texture that is quickly absorbed
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Paula's Choice Clinical Niacinamide 20% Treatment, 20 ml
- For all skin types
- Reduces pigmentation spots & pimple marks
- Pore-refining effect
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Paula's Choice 1% Retinol Booster, 15 ml
- Suitable for all skin types
- Anti-aging properties & rejuvenating effect
- Fights skin impurities & brown spots
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Paula's Choice Clinical Ceramide-Enriched Firming Moisturizer, 50 ml
- Suitable for all skin types
- Intensive anti-aging effect
- Strengthens the protective barrier of the skin
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Paula's Choice C15 Super Booster, 20 ml
- For all skin types
- 15% vitamin C content
- Fades dark spots for a natural glow
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Paula's Choice Pore-Reducing Toner, 190 ml
- Suitable for combination, oily & sensitive skin
- Tightens the pores
- Mattifies the skin instantly
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Paula's Choice Clear Pore Normalizing Cleanser, 160 ml
- For all skin types - especially blemished skin
- Fights skin impurities
- Removes excess sebum
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Paula's Choice Resist Anti-Aging Skin Restoring Moisturiser SPF 50, 60 ml
- Ideal for normal to dry skin
- Reduces the effects of sun damage
- Hydrating care
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Paula's Choice Resist Anti-Aging Eye Gel, 15 ml
- Suitable for all skin types
- Minimises the appearance of fine lines
- Instant cooling effect
All prices excl. VAT.
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