K-Beauty by PURITO
Eco-friendly cosmetics line made in Korea
Back to nature's roots: that's PURITO's philosophy. This line of K-beauty products forgoes the use of harmful substances and instead focuses on effective, pure and natural formulas that are designed for sensitive skin in particular.
PURITO is opposed to animal testing and the exploitation of animals in cosmetics production processes. The brand does not test its product formulas on animals and donates a sum of its profits to the Best Friend Animal Society. The product line is largely vegan and does not contain by-products such as honey or beeswax. PURITO uses recycled paper packaging and packaging material is reduced to a minimum.